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21 times New Zealand proved it was funnier than the rest of the world

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Kiwis are a light hearted bunch. Not a day goes by that we embrace our own humility. New Zealand is a set of small islands in the middle of nowhere that gets a lot of attention and we love it. We love it so much that we consistently take the piss out of ourselves.

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This leads us to being one of the world’s most creative countries, using whatever resources we can to make the beast of it. Just take a look at some of our advertising, NZ constantly pushes the line for innovation in advertising and manages to win many awards for our creative advertising.

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