Kiwis are a light hearted bunch. Not a day goes by that we embrace our own humility. New Zealand is a set of small islands in the middle of nowhere that gets a lot of attention and we love it. We love it so much that we consistently take the piss out of ourselves.
This leads us to being one of the world’s most creative countries, using whatever resources we can to make the beast of it. Just take a look at some of our advertising, NZ constantly pushes the line for innovation in advertising and manages to win many awards for our creative advertising.